trivago N.V. (NASDAQ: TRVG), a leading global accommodation comparison platform, announced an official partnership with the 2023 Men’s IHF World Handball Championship, furthering its purpose of empowering people to get more out of life. The partnership was brokered by SPORTFIVE.
As the official Online Travel partner of the IHF Men’s World Championship 2023, trivago branding will appear during matches in January 2023 and throughout the competition. The global tournament will be held in Sweden and Poland from January 11 to 29, 2023, and has an expected viewing audience of over 1.2 billion, with an estimated 1 million total spectators attending live.
trivago works to engage travel lovers with experiences and adventures aligned to their passions and the brand’s partners are a critical component of its sponsorship strategy. This year’s competition slogan, “Stick Together”, particularly resonated with the company:
“The handball World Cup is a unique opportunity for thousands of fans to meet and celebrate,” says trivago CEO Axel Hefer. “The competition shows that sport and travel have a common goal: bringing people together! We believe that this partnership with the International Handball Federation is a great match for trivago.”
This new sponsorship is an expansion of trivago’s commitment to the common values of sport and travel. The company is most known for its sponsorship of the English Premier League’s Chelsea Football Club, and a recent collaboration with American ticketing platform for live sports and entertainment events, AXS.
“trivago has been active as a well-known partner in football. We are very pleased to have convinced one of the leading hotel and accommodation search platforms to team up with the IHF World Championships. This partnership will give trivago the opportunity to reach the large attractive target group of handball fans worldwide allowing them to make the most out of their experience.” says Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE